Marketing and Digital

Strengthen brand trust and maximise engagement.

Turn complex consent and preference management into a sleek, positive brand experience with an opportunity to increase both engagement and conversion rates with prospects and existing users. We ensure your marketing efforts abide by your users data consent and preferences, and are fully compliant under GDPR, CCPA and other global legislation.

Address compliance and improve conversions.

Futureproof against legislation
We are prepared for any upcoming regulations, ensuring that your marketing activity is always compliant. Cassie updates automatically wherever in the world your business and your users are.

Optimise user experience
Access deeper levels of marketing insights on your users, by offering them granular opt-ins for each communication channel and personalising communications, you can make it more relevant for each individual user based on their own chosen interests.

Maximise user value
Built-in tool to test what works and doesn’t work when gathering permissions or improving your sign-up conversion rates. View and segment your users marketing preferences to help refine your channel and content strategies.

A single view of user consent across all your channels.

Improve the value of your marketing database
By understanding exactly what your users have consented to at a granular level, you can drive your communications appropriately, increasing engagement and growing the value of your marketing data.

Refine and personalise your communications
Understand the bigger picture of your user preferences at each stage of the marketing funnel, allowing you to refine and personalise messaging at every level. View and filter at any level of granularity.

Engage more users with a multi-channel approach.

Improved management and reporting
Drive constant improvement in your consent messaging across multiple channels including forms, cookies and social media for maximised engagement and conversion rates. With the use of sophisticated tools across prospect touchpoints, your consent messaging can deliver valuable insights into your prospect and user base.

How Cassie Helps

How Cassie can transform your organisation.

One Version of the truth

Cassie provides a compliant, auditable single source of truth for every individual Data Subject your organisation encounters and drives marketing and compliance requirements through granular level consent.

SELF-SERVICE PREFERENCES

Data Subjects self-manage their own consent and preferences with ease. That means one less preference management worry for you and a more dynamic and personalised user experience for them.

CUSTOMER SERVICE PORTAL

Data accuracy taken care of. Best in class service achieved. Customer experience transformed. More reactive, more responsive, and more productive. Just more. That’s the power of Cassie.

SUBJECT ACCESS REQUESTS

That means that your entire organisation can efficiently and effectively manage and process SARs with ease. GDPR and CCPA compliance is all taken care of. No request missed. Ever.

COMPLIANT COOKIE BANNER

Cassie’s Cookie Management solution does the work. Always adapting, always up-to-date and always empowering you to respond effectively to any changes in regulation. It does that.

SECURE CENTRALISED DATA

The information you hold becomes cohesive. It is secure and accessible and delivers new-found possibilities. Galvanised, co-ordinated and providing a single view, so restrictions can be left behind. That’s both reassuring and powerful.

ANALYTICS AND ITP

The Cassie Identity Service targets both the marketing and compliance challenge created by browser technologies. Cassie does the work; data regulations met, user experience enhanced, brand trust amplified. All sorted.

Data Processing Audit

Cassie not only allows for the definition of PII data and processes, it ties those processes to the data. Cassie manages data. Every collection point and every output is linked to a RoPA process so clients can track their data.

Auditable Impact Assessment

Cassie provides template driven DPIA workflow processes to allow you to define, track and manage the process of impact assessments. Completed assessments can be attached to specific processes and tracked against data flow. Simple, effective, auditable.

“We found Syrenis very easy to work with; expert and responsive. Their approach to agile working, coupled with their ability to fully understand our requirements helped to ensure that the system was right first time and delivered on time.”

Daisy Houghton, Head of Secretariat and Corporate Services, Fundraising Regulator

“The Cassie Team have been extremely professional and supportive throughout the project. The migration was part of a much wider programme of work which made it a complicated delivery. Despite these added complexities the Cassie migration was flawlessly managed. The teams support, responsiveness, expertise and helpful attitude meant that I had utter confidence in this part of the programme and the management of the delivery confirmed that I was right to have such confidence.”

Jon Underwood UK Data Programme Manager, LexisNexis

“The speed of change and the flexibility of the Cassie API’s is impressive. What often takes days or weeks to make happen, is achieved in hours.”

Lead Developer – Integration Platform, Enterprise Client

“After using the Cassie Cookie Module for over a year now, we are really pleased with the product and delighted with the level of customer support we have had from Syrenis.”

Kevin Drysdale – Web Team Manager, Durham County Council

“From our contact, Syrenis have taken a cooperative and thoroughly professional approach to working with us. We have been particularly impressed by the depth of their knowledge, the quality of their advice and clear desire to help us realise the full benefit of the software.”

Katheryn Davies – Customer Communications Manager, Mitsubishi

Trusted by.

Cassie software is trusted by and powers many leading enterprises and governments across the globe including:

Latest.

Read the latest regulatory news by visiting our blog, if you'd like any specific information regarding your region please feel free to get in touch with us.

Apple to start enforcing new app privacy notifications in coming weeks

The Office of the Privacy Commissioner published these guidelines for collecting meaningful consent and the new Bill C-11 is proposing strong enforcement of meaningful consent for using personal data of any kind – even de-identified data. But as a marketer, how do we ensure that we are collecting, storing, using, sharing and deleting meaningful consent? The proposed new law requires you to PROVE you have consent for every bit of personal data you collect, use, store and process in any way.

California bans ‘dark patterns’ that trick users into giving away their personal data

The Office of the Privacy Commissioner published these guidelines for collecting meaningful consent and the new Bill C-11 is proposing strong enforcement of meaningful consent for using personal data of any kind – even de-identified data. But as a marketer, how do we ensure that we are collecting, storing, using, sharing and deleting meaningful consent? The proposed new law requires you to PROVE you have consent for every bit of personal data you collect, use, store and process in any way.