Cookie compliance, whilst crucial, is only the beginning where cookies are concerned. With the Cassie Cookie Compliance Management Module implemented, you can further enhance your users experience on your site using our Cassie Identity Service. The Identity Service works in unison with the Cookie Module to overcome the challenges presented by the introduction of browser tracking technologies such as Intelligent Tracking Prevention (ITP) within Safari and Enhanced Tracking Protection (ETP) within Firefox. We have developed an innovative ITP Calculator that will help you identify the impact that browser technology will have on your organisation – to view our calculator simply click here.
The default privacy features of prevalent technologies such as ‘Tracking Protection’ are largely unselective. That means that while they provide web users with a new level of protection and control, they will negatively impact on the way that many businesses utilise analytics data to improve a users experience, even when that user has expressly consented to cookies previously. Cassie’s Identity Service solves that problem. Easy.