Consent & Preference Management data collection.
How you integrate your consent collection into your organisations eco-system is key when selecting a CMP.
Cassie is designed to manage the PII and Consent and Preferences that are collected by an organisation across their entire eco system. Cassie consolidates this into a singular virtual record of the truth but with the added advantage that every change to this information is captured in real-time also.
Cassie then plays a pivotal role in supplying this data to all other systems that need that data. This includes CRM, Marketing platforms and e-mail providers for example. The Cassie Connector service manages all of this centrally and within the control of our clients.