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Gartner Market Guide 2024

Gartner® Market Guide for Consent Management

This independent review will allow you to clearly understand the market and evaluate leading universal CMP solutions capabilities so you can make a balanced, innovative product decision.

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TRENDING

Key considerations for paperless consent in healthcare

Paperless consent in healthcare can enhance compliance, reduce time to services, reduce costs, and improve patient experience.

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ITP impacts

Are your analytics lying to you? (ITP’s impact on UX and ROI)

Discover how Apple’s Intelligent Tracking Prevention (ITP) might be breaking analytics, shrinking retargeting pools, and costing conversions.

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A guide to managing US state-by-state privacy regulations

A guide to managing US state-by-state privacy regulations

Cut through the complexity of US privacy regulations with this guide, taking a practical, risk-based approach.

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AI Artificial Intelligence

Would you wear your AI? Privacy risks and considerations

Artificial Intelligence (AI) has now paired with smart wearable devices, forming a new household of privacy concerns.

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SMS consent Compliance

The ins-and-opt-outs of SMS consent in the US

Navigating TCPA and CTIA rules is critical for US marketers. Read more to understand the rules around SMS consent in 2025.

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children's data Financial Services

Precautionary tales on children’s data in financial services

The ICO’s latest study uncovers hidden challenges in protecting children’s privacy in the financial services industry.

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CIPA Legislation

California moves to shield businesses from privacy lawsuits, but within limits

New CIPA interpretation curbs lawsuits over online tracking, offering relief for businesses using web technologies.

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Healthcare

Key considerations for paperless consent in healthcare

Paperless consent in healthcare can enhance compliance, reduce time to services, reduce costs, and improve patient experience.

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consent identity crisis Platform

Resolving the identity crisis in consent management

Discover how IT and marketing teams can resolve conflicting consent identities and deliver compliant, personalized experiences at scale.

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synthetic data Artificial Intelligence

Synthetic data is booming – but trust is the real differentiator

Synthetic data is becoming a cornerstone of modern AI, with growing pressure on businesses to use it ethically and build trust.

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Cookies

How ITP impacts Adobe Experience Cloud performance capabilities

Understand how Apple’s ITP quietly undermines your data accuracy, personalization, and attribution when using Adobe Experience Cloud.

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Consent matching and grouping Platform

Understanding consent matching and grouping strategies

Explore how advanced consent matching and grouping strategies help global organizations unify identities and scale privacy management.

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state privacy laws Legislation

US states are strengthening their privacy laws: A look at Connecticut, Colorado, and Oregon

US states are strengthening their privacy laws, with Connecticut, Colorado, and Oregon taking major steps to enhance privacy standards.

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overpersonalization Marketing

Is there such a thing as ‘Overpersonalization’?

When done right, personalization can be the key to increasing engagement, but is there such a thing as ‘overpersonalization’?

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Cassie Developer HUB

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