Our cookie management solution targets both the compliance and marketing challenge to ensure you become truly cookie compliant. Our cookie banner will enhance your data subjects’ digital experience with your brand.

The introduction of new privacy regulations, such as GDPR and changes in browser technologies have created many challenges for businesses that are dependent on cookies to improve their site’s performance. Soon, 4 out of 5 global web users will be affected by stringent browser privacy. Browsers including Safari and Firefox have released new and enhanced privacy features (ITP and ETP), which will have a direct impact on your organization.

Data privacy regulations such as GDPR and CCPA have clear stipulations around cookies. Essentially, for GDPR purposes, you need to make sure your data subjects have opted in. For CCPA, data subjects must be able to opt out.

How does cookie consent affect your organization? For GDPR, you are responsible for gathering explicit consent from your data subjects on your website. You must give your data subjects full consent options and third-party cookies must be automatically opted-out. For example, a cookie notice stating you use cookies, and then running those cookies without explicit consent, is no longer compliant. If you also do business in California, your cookie notice needs to give your data subjects the ability to opt out of their personal information being sold.

In order to cope with the different global regulations, you need a cookie banner that automatically loads the appropriate consents according to the relevant regulations. Cassie’s compliant cookie module will ensure you are in line with the various regulations.

Understanding what cookies your website uses, how to manage them, and then compliantly collect the consent from a cookie banner, is often seen as a project that lacks business value. There is also the challenge of collecting this consent into one central location for compliance and auditability.

We are helping global organizations overcome these challenges by mitigating the risk of non-compliance, building trust with their data subjects, and increasing ROI from their cookie compliance initiatives.

For more information on the challenge organizations face, download our speak to our team of experts today