Our cookie management solution targets both the compliance and marketing challenge to ensure you become truly cookie compliant. Our cookie banner will enhance your data subjects’ digital experience with your brand.

The introduction of new privacy regulations, such as The GDPR, and advancements in browser technologies have created many challenges for businesses that are dependent on cookies to improve their site’s performance. Soon, 4 out of 5 global web users will be affected by stringent browser privacy. Browsers including Safari, Chrome and Firefox are releasing new and enhanced privacy features (ITP 2.2 and ETP), which will have a direct impact on your organisation.

Core regulations such as The GDPR and CCPA have clear stipulations around cookies, especially following the October 2019 CJEU Rulings.

How does cookie consent affect your organisation? Put simply, YOU are responsible for gathering explicit consent from your Data Subjects on your website. You must give your data subjects full consent options and third-party cookies must be automatically opted-out. For example, a cookie notice stating you use cookies, and then running those cookies without explicit consent, is no longer compliant. Without the ability to automatically place third-party cookies, most organisations will see a sharp deterioration in the accuracy of their AdTech insights, resulting in less meaningful interactions with your data subjects, subsequently leading to a revenue decrease.

Understanding what cookies your website uses, how to manage them, and then compliantly collect the consent from a cookie banner, is often seen as a project that lacks business value. There is also the challenge of collecting this consent into one central location for compliance and auditability.

We are helping global organisations overcome these challenges by mitigating the risk of non-compliance, building trust with their data subjects, and increasing ROI from their cookie compliance initiatives.

For more information on the challenge organisations face, download our Cookie Compliance Challenge Guide.