UK’s changes to Data Privacy and Cookie consent

All change for UK’s Data Protection laws? What is next for the GDPR in the UK?  

UK Government plans to change Data Privacy and Cookie Consent rules 

The UK’s minister responsible for Data Privacy, Oliver Dowden, recently announced the UK government’s plans to reform data protection standards, which are currently governed by the GDPR. As post-Brexit Britain throws off the constraints of EU regulations in general, the UK government has been threatening for some time to move away from the GDPR, which it considers to be too restrictive. The UK government is now drawing up its plans for data protection and consulting widely to create an innovative and transformative data landscape.  

Appropriate and trustworthy use of data is a central plank of the UK government’s innovation strategy. Data is considered by the government to be a driving force in the economy and a route to establish new trade deals and partnerships with some of the world’s fastest growing economies.  

The announcement to reform data protection comes on the back of Oliver Dowden’s recent press interviews, which pitched changes to implementation of the GDPR as part of a package to open up trade opportunities with a wider range of countries, such as the US, Australia, Singapore and Dubai.  

Whilst we don’t yet know the full details of changes to be made to data privacy laws, the UK government indicates that creating data adequacy agreements with potential trading partner countries will improve reciprocal trading opportunities. Data is a valuable commodity and knowing and understanding customers’ needs are key to establishing closer customer engagement and improving customer satisfaction. But what will relaxing the rules imposed by GDPR actually mean for businesses and consumers? 

Balancing data protection with information exchange  

Will the use and sale of personally identifiable information (PII) become more relaxed and can UK consumers expect to receive more unsolicited adverts when they visit different websites? Will the changes spell the end for the Cookie Banner? Will the sale of personal data become more prevalent if the GDPR rules are relaxed? The UK government has emphasized that data adequacy will be key to any new trade agreements involving the data economy. So countries will need to demonstrate that they have rules in place to protect users’ data as part of those new UK trading arrangements.  

Privacy will still be a high priority and protecting data rights will remain a key priority for any future rules, while at the same time ‘unleashing the power of data’, as stated by Oliver Dowden. It seems that the UK government is keen to remove any uncertainty in relation to data privacy laws. At the same time, it aims to establish a balance between data protection and free exchange of information to create openness and transformation.   

Adopting a Consent and Preference Management Solution  

In response to data privacy regulations that have been introduced around the globe, many businesses have put in place comprehensive programs for consumer consent and preference management. As a result of adopting a CPM strategy, they have seen improvements in customer engagement and trust. Using a CPM solution like Cassie, not only provides users with a more comprehensive and compliant cookie banner but also offers data subjects a self-service portal, where they can select the type of information they receive from an organization. This gives data subjects, whether they are consumers, clients, prospects, staff, candidates, patients or anyone else whose personally identifiable information (PII) is collected, more control over how their data is used. Resulting in better trust, closer engagement and higher satisfaction levels. And at the heart of Cassie is a single view of the truth which provides a transparent audit trail of consents across all communications channels.  

Personal data is a valuable commodity that needs to be protected. Adoption of a flexible, transparent CPM solution can help to create the balance between organizations making the most of the data that they collect and consumers’ ability to choose how their data is used.   

For more information on how Cassie can improve customer satisfaction, as well as comply with global data privacy regulations, contact us