Apple to start enforcing new app privacy notifications in coming weeks

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The Office of the Privacy Commissioner published these guidelines for collecting meaningful consent and the new Bill C-11 is proposing strong enforcement of meaningful consent for using personal data of any kind – even de-identified data. But as a marketer, how do we ensure that we are collecting, storing, using, sharing and deleting meaningful consent? The proposed new law requires you to PROVE you have consent for every bit of personal data you collect, use, store and process in any way.