Pre-Checked Cookie Consent Invalid, EU Court Rules


Vast numbers of websites may need a redesign, following a European ruling that bans ‘tick-box’ cookie consent.

The Court of Justice of the European Union (CJEU) this morning ruled that storing cookies requires internet users’ active consent. It’s not good enough, says the CJEU, to present users with a pre-checked box and require them to click it to opt out.